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7 minutes readContents
- ETG and our brands: the numbers behind the platform
- Who should be advertising with ETG
- What marketing with ETG can do for you?
- Our marketing tools: format by format
- How we work: what to expect as an advertiser
- Ready to reach more travelers?
ETG and our brands: the numbers behind the platform
Emerging Travel Group (ETG) is a global travel technology company operating across 220 countries, with 350+ supply partners and 3.3 million accommodations.
We operate three travel brands — RateHawk, ZenHotels, and Roundtrip. Marketing services are available through RateHawk and ZenHotels, each serving a different segment of the travel market.
RateHawk is our B2B booking platform built for travel professionals. More than 100,000 active travel agents and tour operators rely on it to search, compare, and book hotels, flights, transfers, and more for their clients. Those agents generate 2.3 million bookings per year — and when you advertise on RateHawk, you’re speaking directly to the professionals who influence every one of those decisions.
ZenHotels is our B2C accommodation booking platform serving individual travelers, with more than 2 million visits and 5 million page views per month.
Together, our platforms cover 190 source markets and 194 destination markets, reaching audiences across the globe.
Who should be advertising with ETG
Our marketing tools are designed for travel industry partners looking to reach a qualified, high-intent audience. That includes:
Hotels and hotel chains — from independent boutique properties to global portfolios looking to increase visibility, drive occupancy, and strengthen relationships with travel professionals. This also includes DMCs and destination marketing organizations seeking to promote seasonal offers and regional experiences.
Airlines and railways — looking to promote routes, stimulate demand to specific destinations, and reach the travel agents and travelers most likely to book.
Tourism boards and ministries of tourism — with a mandate to grow inbound tourism, showcase a destination’s appeal, and influence individual travelers and the travel agents & tour operators who influence where their customers choose to go.
If your goal is to reach people who book travel, professionally or personally, our platforms are where that audience lives.
What marketing with ETG can do for you?
Advertising with us isn’t just about impressions. Each tool is designed to support travelers and travel professionals at every stage of the booking journey.
Build awareness — Banner ads, blog content, social media posts, and newsletter features introduce your property or destination to an audience that might never have encountered it otherwise. Reach is broad; targeting keeps it relevant.
Drive consideration and bookings — Destination promo pages, curated hotel selections, and editorial content turn passive awareness into active interest. Priority placement at the top of search results, push notifications, and targeted email campaigns deliver qualified traffic to your listing at the precise moment someone is ready to book. Awareness drives audiences to you, and we implement the tools to get them to convert.
Strengthen loyalty — Loyalty point mechanics and Lucky Draw contests don’t just encourage repeat bookings, they build habits. An agent who earns double points for booking your properties this month is more likely to recommend you again next month, and the month after.
Refine your brand — Through bespoke creative production, co-branded articles, and FAM trip experiences, ETG helps you tell your story in a way that resonates with a highly engaged travel audience. Brand equity is built one impression at a time.
Our marketing tools: format by format
Our marketing portfolio includes a range of advertising formats designed to help you reach travel professionals and travelers across our platforms. Here’s what’s available.
Display banners — RateHawk and ZenHotels
Six banner formats are available across both platforms: on the homepage, search results pages, and individual hotel pages. The main page banner offers a fixed, high-visibility position that guarantees maximum reach. Search page and hotel page banners are more targeted — they can be configured by geography, demographics, and impression volume, making them ideal for campaigns with a specific destination or audience in mind.
Social media posts — RateHawk and ZenHotels
Dedicated posts or multi-post series on Instagram, Facebook, and LinkedIn — focused on your destination, hotel, or brand. Our in-house team handles creative production in full: visuals, copywriting, and formatting. Posts are designed to build awareness and drive traffic directly to RateHawk and ZenHotels listings.
Blog articles — RateHawk and ZenHotels
Long-form editorial content published on the RateHawk and ZenHotels blogs. Blog articles provide the space to tell a richer story — about a destination’s history and character, a hotel’s design philosophy, or the experiences a traveler can expect. Full creative production is included: copy, imagery, and layout. Articles continue to deliver SEO value and drive traffic long after publication.
Destination promo — RateHawk
A full destination promotion format: a homepage pop-up drives agents to a custom landing page showcasing your destination, complete with curated hotel selections, special offers, and compelling editorial content. Ideal for tourism boards and hotel groups looking to promote a region rather than a single property. The combination of interruption (the pop-up) and depth (the landing page) makes this one of the most effective destination marketing formats.
Mobile app selections — ZenHotels
Curated hotel collections featured on the ZenHotels app home screen. Static or click-through selections put your properties front and center at the exact moment a traveler opens the app to plan a trip — the highest point of intent in the booking funnel. Collections can be themed by destination, experience type, or hotel chain.
Email newsletter — RateHawk and ZenHotels
Reach our RateHawk and ZenHotels email subscribers across our combined newsletter base. Campaigns include audience segmentation, custom creative and layout, and a clear CTA linking to your destination or properties. Available for both agent-facing (RateHawk) and consumer (ZenHotels) audiences — or both simultaneously for maximum reach.
Priority placement (sponsored listings) — RateHawk and ZenHotels
Secure the first position in search results across RateHawk and ZenHotels. Every agent or traveler searching for your destination sees your property at the top whenever they search that destination. This fixed top position delivers a meaningful share of clicks from the total results page, making it one of the most direct and measurable tools in the portfolio for driving incremental bookings.
Push notifications — ZenHotels
Targeted push notifications sent to ZenHotels app users, with audience selection, bespoke creative copy, and direct links to destination pages or curated hotel collections. This high-performing direct-response format delivers qualified traffic at the moment of intent.
Loyalty points and Lucky Draw — RateHawk
Engage travel agents through reward mechanics — bonus points for bookings at specific hotels or destinations, or prize draws that create excitement and friendly competition among agents. These tools work because they make your property tangible and memorable: an agent who earned points booking your resort is far more likely to recommend it to clients than one who simply saw a banner. Both in-platform promotion and email activation are included.
FAM trips and webinars — RateHawk
Put your destination or property in the hands of the people who sell it. FAM trips bring curated groups of travel agents to your location, creating firsthand advocates who can speak about your property with genuine authority. Online webinars deliver destination knowledge and promotional updates to agents at scale, in an engaging live format. Both are exclusive to RateHawk’s professional agent community.
Reaching beyond our platforms
Beyond our owned channels, we work with a network of external partners to extend your campaign’s reach — activating across advertising networks, travel metasearch platforms, and influencer channels. This approach helps your message reach audiences planning travel across the channels they use the most. . Media planning and partner activation are customized to your goals and budget.
How we work: what to expect as an advertiser
Working with us is a fully managed process. We start with a briefing conversation — a dedicated call to understand your goals, audience, destinations, campaign timing, and budget. Rather than sending a generic proposal, we begin by understanding your objectives.
From the brief, we build a media plan: a recommended mix of formats, platforms, and timing that maps your objectives to the tools most likely to deliver measurable results.
We then handle creative production in full — design, copywriting, and all technical setup. You can provide brand guidelines and existing materials, or we can develop the creative from scratch. Either way, we ensure that every piece of communication aligns with your brand.
Throughout the campaign, you receive regular performance reports including real placement screenshots, so you always know how your investment is performing in the real world.
After the campaign concludes, we deliver a post-campaign analysis — a comprehensive summary of results across all activities, with clear metrics and recommendations for future campaigns.
Tell us your goals, audience, and budget — we’ll build a tailored media plan that matches your objectives.
Ready to reach more travelers?
Whether you’re planning a single campaign or a full-year strategy, our team would love to hear what you’re working towards.
Get in touch with us at [email protected] to discuss your goals and receive a tailored marketing plan.
