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4 minutes readContents
- Why Sallés Hotels expanded its distribution
- How the partnership works in practice
- Results and business impact
- Grow your hotel business with ETG
About Sallés Hotels
Sallés Hotels is a Spain-based hotel group operating 10 four- and five-star properties across Costa Brava, Barcelona, Málaga, Ciudad Real, and Mallorca.
The group operates under two distinct brands. Sallés Collection brings together boutique hotels, leisure properties, and resorts in unique natural settings — from the Empordà countryside to the Badalona coast, with a focus on wellness, romance, and immersive experiences. Sallés Comfort focuses on urban hotels designed for business and leisure travelers, located in central city locations or near major airports, including those in Barcelona and Girona.
With a guest mix spanning leisure travelers, couples, families, wellness tourists, and MICE clients, the group manages a wide range of demand profiles across its portfolio.
Why Sallés Hotels expanded its distribution
Before partnering with ETG, Sallés Hotels was still a high-performing business. Instead, the objective was strategic: to reach demand that existing channels weren’t fully capturing.
How the partnership works in practice
By joining ETG, Sallés Hotels gained access to ETG’s global travel distribution ecosystem that includes RateHawk, Roundtrip, and ZenHotels — connecting hotels with travel agencies, corporate clients, and independent travelers worldwide.
Sallés Hotels operates under the ETG Hybrid model, giving the group flexibility across both Merchant and Agency payment flows depending on the booking context. Connectivity is managed through SiteMinder, with rates and availability synchronized automatically across all properties — integrating naturally with the group’s existing PMS, channel manager, and revenue management systems.
Through the ETG Extranet, the team manages inventory, rates, and content from a single account, monitors performance through data analytics, and connects to an extensive international network of travel trade partners, supported by ETG’s dedicated account management team. To support a portfolio that serves both leisure and business travelers, the group also uses package rates and long-stay promotions to match demand across its two brands.
When we asked what stood out, the team pointed to advanced connectivity, data analytics, real-time rate and inventory management, access to an extensive international network, and personalized service.
What Sallés Hotels values most:
- Advanced connectivity
- Data analytics
- Real-time rate and inventory management
- Access to an extensive international network
- Personalized account management
Results and business impact
Distribution growth rarely happens overnight and is the result of consistent access to the right demand, through the right channels, over time. For Sallés Hotels, that consistency translated into measurable results.
Since partnering with ETG, Hotels can choose from the group has achieved 200% annual sales growth through ETG’s platform.Sallés Hotels has also diversified its international booking sources, lifted conversion across its properties, and strengthened its presence in priority source markets — all without adding operational complexity.
Grow your hotel business with ETG
Whether you manage a single property or a multi-brand portfolio, reaching the right travelers across the right markets requires a distribution strategy that goes beyond traditional channels.
Join more than 250,000 hotel partners worldwide and connect your property to a global travel distribution ecosystem that includes RateHawk, Roundtrip, and ZenHotels — giving you access to travel agencies, corporate clients, and independent travelers across 190+ source markets.
Today, ETG works with:
- 250,000+ directly connected accommodations
- 130k travel agents + corp clients across 190+ source markets
- 130,000+ bookings per week across all platforms
- 70+ channel manager integrations
Hotels can choose from multiple payment models, including Merchant, Agency, and Hybrid, allowing them to select the setup that best aligns with their commercial strategy and operational requirements.
With ETG, you can:
- Reach travelers through three distribution platforms
- Access global B2B and corporate demand
- Manage rates and availability through a single Extranet
- Connect through 70+ channel manager integrations
- Launch promotions to increase visibility and conversion
