How Gewan Hotels Increased B2B Bookings by 200%+ With ETG

Contents

• Business goals: Expanding B2B reach and reducing channel dependency
• The ETG tools behind Gewan Hotel’s growth
• Operational efficiency with the ETG Extranet
• Revenue management tools that support conversion
• Results and business impact
• Grow your hotel business with ETG

Business goals: Expanding B2B reach and reducing channel dependency

Before partnering with ETG, Gewan Hotels set several key commercial objectives:

• Grow its B2B segment
• Expand into new international markets
• Diversify distribution channels
• Reduce reliance on a limited number of platforms
• Improve occupancy during off-peak periods

The hotel business needed a partner that combined global reach, seamless connectivity, and operational tools to support its long-term growth. A hotel representative stated: 

“Before partnering with ETG, our main objective was to strengthen our B2B segment and expand our reach within global travel trade networks. It was important for us to diversify our distribution channels, reduce dependency on a limited number of platforms, and enhance our presence in key international markets.”

“Before partnering with ETG, our main objective was to strengthen our B2B segment and expand our reach within global travel trade networks.”

The ETG tools behind Gewan Hotel’s growth

By joining ETG, Gewan Hotels gained access to our global travel distribution ecosystem, which includes brands such as RateHawk, Roundtrip, and ZenHotels.These brands connect hotels with travel agencies, corporate clients, and independent travelers worldwide to increase visibility, broaden market reach, and drive sustainable booking growth.

Gewan Hotels operates under the ETG Merchant model, in which guests pay for their accommodation online before their stay. ETG retains its commission and transfers the remaining payout to the hotel after the guest checks out, streamlining the payment process and reducing the property’s administrative workload.

“The most valuable aspects of our partnership with ETG include access to a wide and diversified B2B network of travel agents and partners, reliable and consistent booking flow.”

Through the ETG Extranet, Gewan Hotels can now:

• Manage rates, availability, and inventory from a single account
• Create dedicated B2B and package rates
• Launch promotional campaigns and special offers
• Monitor bookings by brand, partner, supplier, payment method, and marketing channel
• Communicate with guests directly, backed by ETG’s 24/7 support team

A Gewan Hotels representative stated: “The most valuable aspects of our partnership with ETG include access to a wide and diversified B2B network of travel agents and partners, reliable and consistent booking flow, efficient support and communication from the ETG team, seamless connectivity through channel managers, and opportunities to participate in promotions and campaigns.”

Operational efficiency with the ETG Extranet

Beyond driving bookings, ETG helped Gewan Hotels simplify day-to-day operations with industry-specific tools that help the team:

• Update property descriptions, photos, and amenities
• Manage bookings
• Adjust inventory and availability
• Configure payment settings

Connected via TravelClick, rates and availability are synchronized automatically across properties, reducing manual work and minimizing the risk of pricing discrepancies or overbookings.

“The ETG Extranet is easy to use and allows for efficient management of our inventory, rates, and content.” – the Gewan Hotels team

Revenue management tools that support conversion

Gewan Hotels also uses ETG’s revenue management tools to optimize pricing and increase conversion.

Through the ETG Extranet, the team manages a variety of rate plans, including:

• Non-refundable rates — discounted rates with stricter cancellation terms
• Early Bird offers — special rates for guests who book in advance
• Length of stay promotions — discounts for longer stays
• Active Users offers — targeted promotions for engaged ETG customers

In addition, Gewan Hotels participates in ETG promotional campaigns and special offers to improve visibility and attract incremental demand.

Results and business impact

Since partnering with ETG, Gewan Hotels has strengthened its B2B performance and distribution mix.

Beyond the performance metrics, our partnership helped Gewan Hotels diversify demand sources, improve operational efficiency, and strengthen its long-term distribution strategy.

Grow your hotel business with ETG

Join more than 220,000 hotel partners worldwide and connect your property to a global travel distribution ecosystem that includes RateHawk, Roundtrip, and ZenHotels. Together, these brands connect hotels with travel agencies, corporate clients, and independent travelers worldwide for a more diversified, resilient, and scalable distribution strategy.

Today, ETG works with:

• 220,000+ hotel partners worldwide
• 100,000+ travel agencies across 190+ source markets
• 40,000+ bookings per day across all platforms
• 245,000+ bookings per week
• 70+ channel manager integrations

Hotels can choose from multiple payment models, including Merchant, Agency, and Hybrid, allowing them to select the setup that best aligns with their commercial strategy and operational requirements.

With ETG, you can:

• Reach travelers through three distribution platforms
• Access global B2B and corporate demand
• Manage rates and availability through a single Extranet
• Connect through 70+ channel manager integrations
• Launch promotions to increase visibility and conversion

Become an ETG Partner