Why visit the ETG stand
We are bringing together specialists who work with property owners, suppliers, travel agents, operators, TMCs, API partners, and other professionals. This gives you the opportunity to speak directly with the team that understands your business model and can offer practical guidance.
Event details
- Dates: January 21–23, 2026
- Venue: IFEMA Madrid
- Stand: Pavilion 12, Stand 12E08
Meet the teams behind ETG’s global platform
At FITUR, you’ll be able to connect directly with representatives from:
- Business Development — supporting travel agents, operators, OTAs, and TMCs.
- Supplier Relations — building strong partnerships with travel service providers.
- Direct Hotel Supply — working with hoteliers and property owners to grow visibility and performance.
- Technical Platform Integrations — partnering with channel managers and API connectivity providers to streamline operations.
Opportunities to explore at our stand
- Expanding your presence across global B2B and B2C audiences.
- Strengthening your partnerships through ETG’s network.
- Improving distribution performance and operational efficiency.
- Exploring connectivity, API integrations, and tech solutions.
- Identifying new opportunities and collaboration models for 2026.
About FITUR 2026
FITUR brings together professionals with high decision-making power, leading companies, international destinations, and visitors passionate about discovering the latest tourism trends. With a strategic focus on sustainability, innovation, and digitalization, the fair drives sector transformation through specialized content, high-value networking, and proposals that shape the future of tourism. Over five days, FITUR offers a platform to generate business, launch projects, establish partnerships, and access cutting-edge training.
We look forward to welcoming you to Madrid.

