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8 minutes readContents
- Enhance operational efficiency
- Proactive guest relations
- Collecting and improving data
- AI-powered customer support and service
- Insights and occupancy prediction
- Seamless multi-channel booking experiences
- Automated reporting
- Streamlining decision-making
- AI-driven traveler profile creation
- AI-based sentiment analysis through social media
How are hotels, airlines, and other travel service providers leveraging AI?
The travel industry rapidly embraces AI technology to streamline operations and drive greater value. However, industry data reveals that less than 15% of travel professionals have adopted AI solutions.
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ETG is a technology-driven company that actively implements AI solutions to address business challenges. Explore the key AI trends shaping the travel industry and discover how ETG’s strategic AI adoption can help organizations boost efficiency, increase earnings, and deliver exceptional customer experiences.
1. Enhance operational efficiency
Travel companies can streamline operations with AI to achieve more with fewer resources. Artificial intelligence tools optimize resource allocation, automate routine tasks, and predict maintenance needs, reducing operational costs and boosting profitability and competitiveness.
AI-enabled automation, optimization, and predictive analytics minimize disruptions and give your team more time to focus on delivering exceptional service.
How ETG helps travel companies improve their operational efficiency
Emerging Travel Group employs innovative approaches to streamline the user journey during accommodation selection and booking:
- Machine learning tagging model: We use a specialized machine learning model that recognizes rates from hundreds of suppliers and tens of thousands of hotels. The model selects the most advantageous rates based on price and conditions and prioritizes these offers for users.
- AI-powered smart recommendation: We offer an AI-powered smart recommendation service that helps users find suitable accommodations quickly and easily. This service curates a selection of hotels similar to those they previously liked. For example, if a user selects a property unavailable for the desired dates, they’ll find a curated list of alternative options matching the price and chosen criteria. The service displays this information on the page of the hotel the user liked.
Ready to further empower travel worldwide and make an impact? Join us on this journey!
2. Proactive guest relations with AI
AI enables predictive analytics, allowing hotel owners to identify potential issues before they become problematic. It ensures a smoother, enjoyable stay for guests.
How ETG uses AI for proactive guest relations
We employ AI-powered voice chat robots to automate and streamline the pre-check process to ensure the guests check-in and stay stress-free. These bots call hotels directly to confirm the details of each booking, such as room availability, reservation dates, and special requests.
Automating pre-check with AI saves travelers time and ensures their bookings are confirmed accurately, guaranteeing the guests’ comfort and satisfaction.
3. Collecting and improving data
The travel industry is increasingly leveraging AI to collect and improve data. AI works with data science and machine learning, giving companies access to tons of data. Businesses can use data automation tools to develop descriptive, predictive, and prescriptive models to guide their decision-making processes.
How ETG uses AI tools to collect data and how it enhances business efficiency
Automatic hotel matching system: ETG utilizes an internally developed AI-based automatic hotel matching system. This tool uses specified algorithms to consolidate fragmented information about a property received from multiple inventory suppliers into a single “meta-hotel” displayed to the user.
Photo recognition solution: ETG also created a photo recognition solution using neural networks. Here’s how it works:
- The neural network automatically identifies the content of a photo and assigns an appropriate tag, such as a bathroom, room, interior, and lobby.
- Based on the tags, photos are selected, ranked, and included in the gallery on the hotel’s service page.
It allows ETG to create high-quality collections of hotel photos. It ensures users can access a comprehensive view of all services and amenities available at the property.
To deliver exceptional travel experiences to travelers and travel companies globally, join us!
4. AI-powered customer support and service
Another AI travel trend is the increased adoption of AI-powered customer support and service tools. Chatbots and virtual assistants serve travelers 24/7. These AI-powered tools provide quick, accurate, and personalized responses to customer inquiries. They communicate with customers in multiple languages, hastening resolution and increasing customer satisfaction.
How ETG uses AI chatbots to enhance customer satisfaction
ETG uses chatbots powered by AI algorithms to offer instant assistance, answer queries, and guide partners through the booking process.
This feature enhances customer satisfaction and reduces time wasted managing reservations.
5. Insights and occupancy prediction
Hotels and airlines plan to invest in data science and deep learning algorithms. This fulfills the need to forecast peak and off-peak bookings and make informed occupancy predictions.
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Fluctuations undermine planning. AI’s predictive capabilities can help hotels and airlines channel and maximize their resources to reduce expenses and boost profits. Travel management companies can also rely on this technology to plan trips based on accurate, data-driven occupancy predictions.
6. Seamless multi-channel booking experiences
AI is breaking down silos in the travel booking process by enabling seamless multi-channel integrations. It streamlines customer journeys with voice assistants, chatbots, and mobile apps. Travelers can use these AI-based tools interchangeably without losing context.
ETG: Who we are and what we stand for
Emerging Travel Group is a global travel tech company with brands operating in over 220 source markets since 2010. Our customers include trade partners and individual travelers who book their hotels online. We have over 3,300 employees across Europe, the Americas, the Middle East, Asia-Pacific, CIS, and Africa.
Life is a journey from one country to another, from home to work, from childhood to adulthood. This grand adventure is complex, yet it becomes inspiring through travel and new experiences. At ETG, every journey from point A to point B is a chance to offer our clients freedom and meet their need for connection.
We aim to make this journey more rewarding and simpler, especially in conditions of uncertainty. The task is undeniably challenging but achievable, especially when our team of professionals ensures that we create, distribute, and operate the most convenient travel products.
7. Automated reporting
AI is streamlining financial management in the travel industry by automating routine tasks, such as generating reports and managing invoices. Reporting automation saves travel professionals resources and time. This process uses AI-powered software and tools to automatically gather and analyze data and create reports without manual intervention.
Financial data extraction involves collecting and transforming data from different sources, such as bank statements, invoices, receipts, and spreadsheets.
It is one of the most tedious and error-prone tasks in business reporting. Fortunately, AI can automate data extraction using optical character recognition (OCR) and natural language understanding (NLU).
We introduced convenient and transparent expense reports across ETG platforms for travel professionals to control all expenses on trips and services. All the ordered services (hotels, flights, or transfers) are uploaded into one file, with a convenient filter for a payment date so travel professionals can evaluate the expenses on a specific day, week, or month.
8. Streamlining decision-making
AI is proving to be a transformative tool in the air traffic control sector. In the old days, air traffic control relied on humans’ suboptimal decisions. But this is no longer the case. Modern airports use AI to streamline air traffic control. AI-powered decision support systems provide real-time data analysis and recommendations, enhancing situational awareness. These tools help air traffic controllers make more informed decisions.
Cutting-edge AI technologies enhance safety and efficiency by minimizing human errors.
Although technology can make mistakes, airports and airlines can implement AI best practices to prevent it. For example, some airlines’ responsible AI councils have technologists, security experts, legal advisors, and customer service to ensure everything they launch meets high-level accuracy standards.
9. AI-driven traveler profile creation
AI can collect data from various sources, such as booking platforms, social media, customer review sites, and location apps. Then, it uses the information to create traveler profiles.
For example, one of the OTAs migrated and future-proofed 70 petabytes of data in a centralized data lake and integrated all its tools into a single tech stack. This integration enabled the company to create unified traveler profiles, ensuring each traveler has a consistent experience across its brands.
Join us on this journey!
As the travel industry grows, we expand career development offerings to meet the increasing demand. We provide a range of opportunities for those interested in pursuing a career in travel, including:
- Vertical and horizontal growth paths to foster professional development
- Comprehensive English language training through our Corporate English School
- Leadership development program at our ETG Leadership School
- Partial tuition reimbursement for employees pursuing relevant professional courses
- Educational articles and resources created by our in-house Training & Development team.
Our employees are recognized for their diverse achievements and career milestones through our internal Intranet platform, supporting their continuous growth and advancement within the company.
10. AI-based sentiment analysis through social media
Social media listens to users all the time. Airlines and hotels are leveraging this technology with AI to identify the sentiments of travelers. Many tourists post about their journey, stay, and getaway experience on social media, offering a glimpse into their opinions, emotions, and attitudes about a product or brand.
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Sentiment analysis helps travel companies understand clients’ preferences, tailor interactions to meet customer needs, and identify issues with their services. It typically involves data collection, processing, analysis, and visualization.
AI tools simplify this process. For example, Mindtree’s PaxPulse uses AI-based sentiment analysis to improve customer experiences for its travel partners. This listening tool analyzes customers’ social media posts and interacts with them in real time.
Discover the latest AI trends and empower travel worldwide
In 2025, the rise of digital technology has made artificial intelligence a crucial strategic tool for travel brands. AI tools equip companies with the agility and intelligence needed to succeed in an increasingly competitive market.
